Loch Lomond partners with SL
Wigan Warriors would like to congratulate official spirit partner Loch Lomond Group on expanding its presence within Rugby League having signed an official partnership with the Betfred Super League.
Loch Lomond Group began working with the Club ahead of the 2021 season and the partnership has already delivered several highlights including a sold-out limited-edition whisky, an all-new Legend Series social media content feature plus matchday product tasting and ticket giveaways.
As part of its new partnership with the Betfred Super League, Loch Lomond Group will seek to generate further awareness and sales of its portfolio of brands including Loch Lomond Whisky, Glen’s Vodka and Ben Lomond premium craft Scottish gin.
The partnership also includes presenting rights to the ‘Spirit of Super League Award’, presented at the Betfred Super League Awards night to an individual who epitomises the values of the sport by going beyond their expected professional commitment.
Super League chief commercial officer, Rhodri Jones, said: “It’s fantastic to welcome The Loch Lomond Group to our family of partners in the Betfred Super League.
“Loch Lomond Group’s recent experience of working with one of our clubs, Wigan Warriors, has shown them how well we, as a sport, work with partners within our game and we look forward to developing this relationship further over the coming months with the launch of bespoke club branded products.
“The presentation of the ‘Spirit of Super League Award’ is always one of the most poignant moments at the Super League Awards and we look forward to working with Loch Lomond Group to produce more memorable moments over the next three years.”
Loch Lomond Group, chief executive officer, Colin Matthews said: “We are truly excited to be partnering with Super League. Much like our other sports partnerships, this sponsorship will centre on contributing to the true spirit of the sport. We passionately believe that participation and interest in sport can make a real positive difference to individuals, groups and communities and so we are committed to leveraging our new association to support the wider rugby community.”
