The world’s number one bed brand, Sealy UK, has announced a new partnership deal with 2018 BETFRED Super League Champions, Wigan Warriors.
Following two hugely successful years, Sealy UK is set to extend its partnership with the decorated club which will see the bed manufacturer remaining official kit sponsors and an Official Major Club Partner into the 2019 season.
Sealy UK will also continue in its unique role as the team’s ‘Official Sleep Partner’, working closely with players and the club’s High-Performance staff to ensure their rest and recovery needs are met. Continuing to strengthen its relationship with the club, its partners and its fans, Sealy UK will be once again delivering a programme of activation events throughout the year.
It has been an exciting 12-months for the Sealy and Wigan Warriors partnership, with a programme of activity which included a Wigan Warriors fan winning a night’s stay in a Sealy bed at the DW Stadium, fans being surprised by their favourite players at a Land of Beds store and Sealy designing and developing unique sleep aids for the team to take on their long flights during their Australia tour.
Neil Robinson, Sales and Marketing Director at Sealy UK, said: “After another great year working with the Wigan Warriors we are delighted to be extending our partnership with the club for another year.
“At Sealy, we believe that to sleep well is to be well and this is a philosophy shared by the Wigan Warriors, who understand the effect of a good night’s sleep on both the mind and body. It is fantastic to be able to work with a partner that is so closely aligned to our values and we’re looking forward to seeing what the next year brings, as well as working in partnership with the Wigan Warriors to launch another series of exciting activation events that will engage players and fans alike.”
Kris Radlinski, Executive Director at Wigan Warriors, said: “Rugby League is a very physical game which demands a lot from both our athletes and our High-Performance department to ensure our playing group are always up to the task of competing at their best. Recovery is a critical component of our approach where having the right programme in place is just as important as the training itself and our partnership Sealy has been invaluable. Our relationship with Sealy has gone from strength to strength, and we are delighted to be continuing our partnership into the 2019 season as we look to defend our title.”