The Warriors have trialled the new service over the last month and have received great feedback from supporters.
Podcasts are audio programmes designed to be downloaded on an iPod or similar MP3 player. Over 10 million people* now own an iPod, making it the must have accessory of 2006. In February, Apple announced that its software counterpart to iPod, iTunes, had received over 1 billion music downloads while comedian Ricky Gervais currently tops the podcast download chats with over 250,000 downloads per episode. Furthermore, a quarter of all UK adult internet users (7.9million) intend to listen to podcasts in the next 6 months according to research company BRMB.
Commenting on the launch of the Warriors Podcast, Marketing Director Simon Collinson said:
"Industry experts have pointed towards podcasting as a major development as broadcasting moves into the digital era, and we are delighted to become the first rugby club to launch our very own podcast.
“The 20 minutes radio style show will provide a review of previous games, the latest news and special offers from the JJB Stadium, exclusive interviews, lifestyle features and previews of forthcoming matches. I am sure our supporters will make the most of being able to catch up with the latest show at their own convenience and will be downloading the podcast in huge numbers.”
“This launch demonstrates the forward thinking nature of the Wigan club as we aim to stay at the forefront of technological and broadcasting developments. We would like to thank Wish FM and NAK Corporate World for their support in making our podcast possible.”
Wigan Warriors podcast can be accessed via iTunes and other leading podcast receiving programmes. More information is available by [clicking here].
* Source: http://news.bbc.co.uk/1/hi/business/4170111.stm The latest edition of Wigan Warriors podcast will be released every fortnight, starting today.