Warriors announce new Principal Partnership with Tote
Wigan Warriors are delighted to announce a new major partnership with the Tote, based here in Wigan, who are now the Club’s Official Principal Partner and will feature on the front of the 2026 Home and Away playing shirts.
The three-year deal will see the Tote logo feature on the front of the Warriors First Team 2026, 2027 and 2028 official playing shirts, bringing together two iconic brands from Wigan. The partnership will also see stadium brand visuality and advertising of the Tote, whilst generating opportunities to engage with the Community and connect with sports fans.
About UK Tote Group
The UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator since 1928.
UK Tote Group investors are passionate about horseracing. They include owners and the Racehorse Owners Association, breeders and individuals based in the UK and globally.
The new partnership will allow the Tote, whose Headquarters are based in Wigan, to expand their passion into Rugby League.
Speaking on the partnership, Alex Frost, Chief Executive of the Tote, said: “Everyone at the Tote is so proud to be standing alongside Wigan Warriors as their new Principal Partner. We are bringing together two iconic Wigan institutions to celebrate our town, our people and our shared sporting spirit. Many of our 200 Tote colleagues are lifelong supporters of Wigan Warriors so this partnership means so much to them. We can’t wait to be part of the journey with the club and its fans over the next three years.”
Warriors CEO Kris Radlinski MBE, said: “This is a very special partnership for us. The Tote has decades of history in Wigan and bringing together our two names feels like the perfect fit. Alongside the Tote we look forward to celebrating our town and our community. We’re excited to work closely with everyone at the Tote to create memorable moments for our fans and to show the power of Wigan when we stand together.”
Lisa Nandy MP, Member of Parliament for Wigan and Secretary of State for Culture, Media and Sport added: “Wigan Warriors and the Tote are two of our town’s most well-known institutions that make crucial contributions to the local economy – providing jobs, opportunities and tapping into the renowned passion for sport we have in Wigan. This partnership will help build stronger links between the two and I look forward to seeing how they can work together to have a positive impact in the local community. I also wish Wigan Warriors all the best for a successful 2026 season – I’ll be cheering them on.”
David Molyneux MBE, Executive Leader of Wigan Council, also said: “I am delighted to see Wigan Warriors and the Tote partner together. They are both very important organisations in our town, being internationally renowned brands and making a significant economic contribution to the Borough. Everyone at Wigan Council will be cheering the partnership on!”
For more information, please visit www.uktotegroup.com and www.tote.co.uk and follow @UKToteGroup and @ToteRacing.
