New selection selling well

• Like-for-like sales up on last year’s training and travel wear launch.
• New range of hoodies among the early best-sellers.
• 2021 home kit on sale from tonight – click and collect service to be introduced.

Fans have been quick to snap up the newly-released hummel training and travel range for 2021, with sales showing a notable increase compared to the equivalent point in last year’s launch.

On the launch night alone, year-on-year sales were up by almost 50% compared to the arrival of the 2020 range, and the trends have continued for the past couple of days, with a greater overall volume of sales on the new range than we enjoyed a year ago.

Among the most popular items are the various hooded tops from the all-grey training line, as well as the accompanying training t-shirt, which have been modelled by several of our first team stars in a series of recognisable locations around Wigan for this year’s launch shoot.

If you too would like to get your hands on the latest look, our online store is currently the one and only outlet where you can place your orders due to ongoing government guidelines, but we are delighted to be launching a new contact-free click and collect service from the main reception at Robin Park Arena.

Initially available Monday to Friday, 9am to 5pm, fans now have the option of selecting ‘click and collect’ when finalising your order. If choosing this option, please allow 24 hours before coming to collect your order to allow us to prepare it for you, and please consider government advice on non-essential travel before planning your journey.

There’s another big hummel launch to come on Wednesday evening, when our new 2021 home kit also goes live – now with increased sizes up to 8XL. Stay tuned across all of our social media channels throughout the evening if you want to be the first to get your hands on our new look for 2021!

To experience a full interactive display of exciting content that helps to bring the new badge and its story to life, visit our badge microsite now.

Be among the first fans to get your hands on the new look by checking out our new 2021 hummel training kit and travel wear in our online store.